Forget Cinderella, Find Fred Astaire
By Avivah Wittenberg-Cox
“Most companies would like to become more gender balanced at all levels, with women and men dancing together in a smooth and natural way. They have been trying for decades to attract, retain and promote more women. They have tried to grow their female customer bases. They are embarrassed by the all-male faces on the boardroom website, dancing to the tune of their own drummers. Most have gotten rid of the photos, but not the problem. Yet some companies have tried really hard, for a really long time. And almost everyone, male and female, is suffering from gender fatigue.
Why so much effort for so little result?
Because we have over-focused on kissing Cinderella awake from her slumber and inviting her to the ball. But nobody ever bothered checking if the prince can actually dance.”
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