In 5 Steps to Longevity Leadership, Avivah Wittenberg-Cox uses her characteristic graphic approach to introduce a transformative roadmap for businesses to adapt to the seismic shifts of the new demographics, characterised by ageing populations and tumbling birth rates. As demographic pyramids morph into squares, the workforce and consumer base are reshaped, presenting both challenges and opportunities for organizations. Wittenberg-Cox outlines five key steps that leaders can implement to embrace this longevity revolution, from fostering intergenerational fluency to redesigning systems for emerging Q3 consumers and longer, more diverse careers.