Part 1: WHY?
Why Care? Do we care about balance? Why or why not? How much? How urgently? Can we sell our ‘why?’ to both the believers and the sceptics?
Designing a Longevity Strategy: Ageing Societies & Customers, Multi-Generational Workforces
Age Inclusion and Generational Balance – a 21st Century Priority
ALIGN LEADERS…
Most Executive Teams consider nationality and gender balance a priority.They haven’t yet thought much about age. Get longevity onto the strategic agenda. Compellingly.
…THEN CULTURES & SYSTEMS
Want to better engage today’s 5-generation workforces and integrate the needs of fast-ageing customers and societies?Adapt your culture – and your systems to the new reality of 4-Quarter Lives.
STRATEGIC DEBATES
One of the greatest shifts of our time. Demographic shifts we’ve never seen before. Plummeting fertility rates. Ageing and shrinking countries. Explore the latest trends on longevity, ageing societies and multi-generational workforces. And the consequences for your customers and employees. Avoid the pitfalls of unconscious ageism by positively and proactively engaging with a $22 trillion longevity opportunity.
“Don’t let anyone else (e.g. HR, Diversity, or your women’s network head) present the ‘business case’ for balance to a gently acquiescing but unaccountable leadership team. It is impossible to convince from the outside in. Years of out-groups arguing to in-groups why there should be more of them should have proven this. If you want buy-in, this team needs to debate the issues amongst themselves.”
Innovate! Run a Strategic Debate in FORBES