AGEISM GENERATIONAL BALANCE
In 2019, 25% of entrepreneurs were aged 55-64, up from 15% in 1999 OECD‘s GDP would rise $3.5trillion if it had New Zealand’s employment rates of older workers There are more women aged 60-64 in work than not for the first time in the UK Americans aged 50+ are the world’s third-largest economy 50% of people aged 85+ say they are healthy enough to work People aged 50+ contributed unpaid activities worth $750bn (US, 2018) By 2050, the 50+ age group will account for 61% of total spending
WOMEN GENDER BALANCE
A 21st century talent and market imperative 60% of global university graduates are women 80% of consumer purchasing decisions are made by women Balanced leadership teams link to 53% higher return on equity (McKinsey) Balanced labour forces drive GDP growth (IMF) Balanced teams deliver higher productivity and creativity (MIT)
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OUR IDEAS
Key Messages – New Demographics