WOMEN GENDER BALANCE

A 21st century talent and market imperative 60% of global university graduates are women 80% of consumer purchasing decisions are made by women Balanced leadership teams link to 53% higher return on equity (McKinsey) Balanced labour forces drive GDP growth (IMF) Balanced teams deliver higher productivity and creativity (MIT)

AGEISM GENERATIONAL BALANCE

In 2019, 25% of entrepreneurs were aged 55-64, up from 15% in 1999 OECD‘s GDP would rise $3.5trillion if it had New Zealand’s employment rates of older workers There are more women aged 60-64 in work than not for the first time in the UK Americans aged 50+ are the world’s third-largest economy 50% of people aged 85+ say they are healthy enough to work People aged 50+ contributed unpaid activities worth $750bn (US, 2018) By 2050, the 50+ age group will account for 61% of total spending

Some companies see balance as a problem, others as an opportunity.
Some try and divide people into boxes, others build balanced businesses.

OUR IDEAS

Gender Balancing Countries, Companies & Couples

Key Messages

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