Meet Avivah Wittenberg-Cox
Pioneering Perspectives in Gender and Generational Balance
As a thought leader in gender and generational balance, Avivah Wittenberg-Cox stands at the forefront of the future of work, the longevity economy, and the transformative potential of 60-year careers. With over two decades of experience as the CEO of 20-first, Avivah is a trusted advisor to global CEOs, leadership teams, and executive committees in over 40 countries. She is a Visiting Lecturer at Oxford’s Saïd Business School, INSEAD, and Catolica Lisbon (where she co-directs the innovative Longevity Leadership Programme). Avivah serves on the Boards of the UK National Innovation Centre for Ageing (NICA) and the Chartered Management Institute’s Everyone Economy. She is an Ambassador for the Stanford Center on Longevity and the Global Peter Drucker Forum in Vienna, and an Adjunct Professor at DePaul University in Chicago. In 2023, she was inducted into the Thinkers50 Hall of Fame.
Writer, Speaker, Podcaster
Avivah hosts the longevity-focused podcast 4-Quarter Lives, writes a regular column for FORBES, and tracks a more personal path in her weekly elderberries newsletter. exploring the multiple impacts of our new demographic era. A three-time TEDx speaker, she regularly captivates audiences at international conferences. Her graphic series of books for managers, including 5 Steps to Longevity Leadership and Thriving to 100, offer practical insights for navigating the future of work, while bestsellers such as Why Women Mean Business and Seven Steps to Leading Gender-Balanced Businesses, tackle strategic leadership issues. She was featured by the Financial Times on how women are changing the future of management.
A Personal Note
Avivah’s journey began in Canada, where she studied Computer Science and Comparative Literature at the University of Toronto. A one-year stint in Paris turned into a 30-year adventure, during which she completed an MBA at INSEAD. A tri-national (Canadian, French, and Swiss), Avivah now resides in London with her sculptor/consultant husband and enjoys visiting her gender-balanced children, a son and daughter, in Dakar and New York.
the team
Martha Christie
Client Relationship Manager
our principles
Hell, there are no rules here – we’re trying to accomplish something – Thomas Edison
If you’re not confused, you’re not paying attention – Tom Peters
There is little success where there is little laughter – Andrew Carnegie
Only that day dawns to which we are awake – Henry David Thoreau
Everyone is born a genius, but the process of living de-geniuses them – Buckminster Fuller
If we did all the things we are capable of, we would literally astound ourselves – Thomas Edison
Whether you believe you can do a thing or not, you’re right – Henry Ford
It takes half your life before you discover life is a do-it-yourself project – Napoleon Hill
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