In ‘3 Ways of Engaging Men and Leaders in Gender Balance’ Avivah Wittenberg-Cox makes the often overlooked point that for male-dominated organisations to change it is men who need to take the lead. Using her trademark visual approach she offers a series of lessons from her long experience of working with top teams in major organisations, pointing out mistakes commonly made in developing effective gender-balance strategies, and suggesting more impactful – and sustainable - approaches.    

Avivah Wittenberg-Cox is a writer, entrepreneur, coach and consultant on all things gender and generational balance.  As the CEO of 20-first, she works with organisations interested in capturing the competitive advantages of the future of work, talent and demographic trends. Her thought leadership is accessible through several books and regular contributions to Harvard Business Review and Forbes. She’s done several TEDx talks, was given a Lifetime Achievement Award for Gender Balanced Leadership by PWN Global, and was recently recognized as one of the world’s 40 Most Inspiring Women Over 40. Her book, Why Women Mean Business, was awarded the MANPOWER Best Book of the Year Prize.